MTAA Webinar | Value-Based Procurement Virtual Conference

9:00am Thursday, 15 July 2021
5:00pm Thursday, 15 July 2021
MedTech Livestream

30 JUNE 2021


Join us for a one-day virtual conference on Value-Based Procurement, where you will hear from industry experts from around the world discussing getting better value in health through procurement processes.


The program is subject to changes.

09:00 - 10:30 hrs - TRANSFORM Session

VBP is a journey, not a sprint. It is about putting the patient at the centre of quality affordable healthcare through changes in procurement practices for medical technologies. Patient outcomes drive value and sustainability, not just price. The bigger picture indicates that VBP will create system cost saving through benefitting patients, rather than trying to attain the reverse – a win-win outcome.
Transforming from our price-based sourcing model to a value-based approach requires the sharing of goals and collaborative effort from all stakeholders – doctors, patients, procurement professionals, MedTech professions. Join in to learn from experts who have already implemented VBP approaches in Australia and in other countries.

On the panel will be:
  • William Downey, Customer Solutions Partner ANZ, Johnson & Johnson Medical
  • Sarah Sweeney, Operational Transformation & Service Innovation Manager, St Vincents Hospital Network, Sydney
  • Dr John Rooney, Head of Orthopaedics, St Vincents Hospital, Sydney

Moderator: Rebecca Cortiula, Senior Managing Director Australasia, Varian 

10:30 - 11:00 hrs - Morning Tea

11:00 - 12:30 hrs - IMPLEMENT Session

VBP requires alignment of procurement stakeholders towards a common goal that traditionally has had opposing objectives.  It is everyone’s goal to receive best practice in healthcare and contribute to sustainability.  

Implementation will mean moving away from siloed ways of working.   Implementation will mean working together as one - from the outset – to drive value.  Competitive dialogue can be used in place of negotiation, whereby different solutions to a problem are explored at the start of the tender process.  Learn how this brings procurement, clinicians and MedTech professionals together, to discuss approaches that demonstrate value. 

Part One on the panel will be:
  • Dr Gabriela Prada, Senior Director, Health Systems Policy, Medtronic USA
  • Robert Bull, VP Finance, Technology & Innovation, Chief Financial Officer,  Southlake Regional Health Centre (Canada)

Part Two will feature:

  • James Doyle, Senior Director, Commerical & Public Affairs, Stryker

Moderator: Kate King, Senior Manager, Government Affairs & Policy, Medtronic Australasia

12:30 - 13:30 hrs - Lunch Break

13:30 - 15:00 hrs - CULTURE Session - Got change from a paradigm?

Transforming to a VBP model means a shift in culture to health outcomes that matter to patients and health professionals: experiences of receiving and providing care, care effectiveness and efficiency, long-term sustainability from savings. Learn how to identify enablers in healthcare leadership, research, clinical practice, procurement, and patient groups for this paradigm shift.

On the panel will be:

  • Dr Nigel Lyons, Deputy Secretary, Health System Strategy & Planning, NSW Health
  • Dr Linc Thurecht, Senior Research Director, Australia Healthcare & Hospitals Association
  • Dr Rahul Bhoyroo, Australia Healthcare & Hospitals Association

Moderator: Shireen Lenormand, Stryker

15:00 - 15:30 hrs - Afternoon Tea

15:30 - 16:30 hrs - KICK-OFF Session - How do you eat an elephant?

Celebrate the activity, not the outcome.   Join in discussions on how to start with one bite at a time, towards our value-based procurement future.  Learn about ways to create practical breakthroughs. Instead of selling a product, how do I shift to selling a solution?

On the discussion will be:
  • Carmen Rechbauer, CEO, Healthshare NSW
  • Richard Charter, VP MedTech Market Access, Europe & APAC, Alira Health, Europe

Moderator: Paula Williams, Johnson & Johnson Medical

16:30 - 17:00 hrs - Forum Summary

On the panel will be:

  • Richard Charter, VP MedTech Market Access, Europe & APAC, Alira Health, Europe
  • James Doyle, Senior Director, Commerical & Public Affairs, Stryker South Pacific

Moderator: Dr Merrilyn Clancy, Senior Policy Officer, MTAA


The details are:

Date:Thursday, 15 July 2021
Time:09:00 - 17:00 hrs AEST
Cost:MTAA Members: $480.00 +GST = $528.00 pp
 Non-Members: $610.00 +GST = $671.00 pp
 Government Rate: $480.00 +GST = $528.00 pp

Thank you to our session sponsors

Interested in sponsorship? Please contact Lorraine Hendry, Events & Programs Manager at


Sold Out

Contact Information

Lorraine Hendry - Events & Programs Manager